Florian Alt studierte Medieninformatik (Diplom) an der Ludwig-Maximilans-Universität München. Während des Studiums arbeitete er als Praktikant am "Klinikum rechts der Isar" (Projektarbeit zum Thema "Verbesserug von Arbeitsabläufen im Krankenhaus durch den Einsatz von Pervasive Computing Technologien) und als Web-Entwickler bei Pinnacle Systems Inc. (jetzt Avid Technologies) in Mountain View, Kalifornien. Seine Diplomarbeit schrieb er im Sommer 2007 am Fraunhofer Institut für intelligente Analyse- und Informationssysteme (IAIS) in Sankt Augustin (Bonn), sein Betreuer war Prof. Dr. Albrecht Schmidt (Thema: An Annotation Platform for the World Wide Web). Nach seinem Studium arbeitete für Schreiner MediPharm L.P. in New York als IT-Spezialist und half beim Aufbau einer Produktionsanlage für Nordamerika. Seit April 2008 arbeitet Florian Alt als wissenschaftlicher Mitarbeiter am Lehrstuhl für Pervasive Computing and User Interface Engineering an der Universität Duisburg-Essen. Seine Forschungsinteressen sind explizite und implizite Interaktion mit Public Displays und kontext-sensitive Werbung.
PD-Net - Towards Future Pervasive Display Networks (EU Project)The PD-NET project aims to lay the scientific foundations for a new form of communications medium with the same potential impact on society as radio, television and the Internet. The goal is to explore the scientific challenges and to assess the new technologies required to enable the emergence of large scale networks of pervasive public displays and associated sensors.
Supporting User Engagement with Public Displays (T-Labs, TU Berlin)
This project investigates how user can be motivated to more engage with public displays. Various technologies exist today, which do not only allow for sensing users in the vicinity of a public display, but also allow for implicit and explicit interaction as users approach them. We are especially interested in how to motivate (multiple) people to start interaction and how to maximize conversion rates between different stages of the interaction process.
Digifieds (Finalist of the UbiChallenge 2011 in Oulu, Finland)
Despite the advent of the Internet traditional paper-based notice areas are still very popular due to their easy usage and high potential to reach a local community. However, they did not yet enter the digital domain due to the lack of easy means for creating and taking away content and as suitable display technologies are still costly (touch, vandalism proof). With Digifieds we take a first step towards establishing public displays as a communication medium of the future by exploring suitable interaction techniques (touch, mobile phone, web) for creating and taking away user-generated content.
FunSquare (Finalist of the UbiChallenge 2011 in Oulu, Finland)
The Funsquare application leverages the existing UBI Challenge deployment to generate locally relevant, easy-to-generate “fun facts” that not only educate and entertain citizens, but also improve social interaction between strangers and friends alike. It offers a sustainable business model through “funmercial” (sponsored “fun facts”), as well as minimal overhead in terms of administration and implementation.
Book on Pervasive Advertising (to appear in Springer HCI Series)
After decades of development in the laboratories, pervasive computing technologies are finally ripe to reshape our world. Computers are everywhere: Traditional signs are rapidly being replaced by digital signage and interactive surfaces. Most of the world’s population carries powerful mobile phones. Physical computing and robotics make physical environments digital and interactive. As for the Internet, advertising will be the driving business model behind pervasive computing. All these technologies are powerful tools for advertising, rendering traditional advertising obsolete. Pervasive computing is a disruptive technology for advertising. This book presents the foundations of Pervasive Advertising, based on decades of research in pervasive computing, advertising, and human-computer interaction. It explains the most important features like interactivity, context awareness, communities and privacy. It presents innovative applications based on digital signage, mobile advertising and even music and smell.
ambiVis (DoCoMo Eurolabs, Munich)
ambiVis looks into the visualization of context information using ambient devices such as the Nabaztag oder digital picture frames.