Lehrstuhl für Pervasive Computing und User Interface Engineering

Der Lehrstuhl für Pervasive Computing und User Interface Engineering wurde bis zum Dezember 2010 von Prof. Dr. Albrecht Schmidt geleitet. Prof. Dr. Albrecht Schmidt leitet inzwischen die Human-Computer-Interaction-Group (hciLab) innerhalb des Instituts für Visualisierung und Interaktive Systeme (VIS) der Universität Stuttgart.

Unabhängig vom Wechsel zur Universität Stuttgart gehört Prof. Dr. Albrecht Schmidt weiterhin zum Vorstand des hier ansässigen paluno - The Ruhr Institute for Software Technology.

Publikationen

Art der Publikation: Beiträge in Sammelwerken

MirrorBoard – An Interactive Billboard

Autor(en):
Johannes Schönböck, Florian König, Gabriele Kotsis, Dominik Gruber, Emre Zaim, Albrecht Schmidt
Titel des Sammelbands:
Mensch und Computer 2008.
Seiten:
207-216
Verlag:
Oldenbourg Verlag
Ort(e):
Lübeck
Veröffentlichung:
2008
Datei:
MirrorBoard – An Interactive Billboard (547 KB)
Zitation:
Download RIS

Kurzfassung

Although a lot of things have changed in the field of advertising over the past few years one thing has stayed almost constant: the billboard. Billboards play an important role in advertising; nevertheless a lot of people only perceive them unconsciously and thus cannot remember the advertising message. With MirrorBoard we want to grab people’s attention and enhance memorization of the product by letting people interact with the billboard or by integrating the observer into the scene itself. Such posters might act as gateways to mobile services which allow the user seamless and natural interaction with the poster. This paper presents scenarios showing how people can interact with MirrorBoard and describes how such a system can be implemented. To evaluate a prototype system we conducted a user study, the results of which will also be discussed.